Laser Eats in the news
mashable - This sandwich has your name on it (literally)
Ever wanted your name laser-etched onto a sandwich? Introducing 'The Laser Sandwich,' a collaboration between entertainment company 'a razor, a shiny knife' and NYC-based sandwich shop Make Sandwich that lets you order the ultimate custom sub.
BizBASH - 10 Best Ideas of the week
Asics took over the legendary Coffee Shop in New York to launch its new HyperGel footwear franchise with Foot Locker, Inc. and kick off a new campaign for the HyperGel-Kenzen shoe with world famous dj/producer Steve Aoki. The event, which was produced by United Entertainment Group, offered a customizable sandwich station with a menu that featured images and text related to the campaign.
Gather geeks podcast
In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Michael Cirino, creative director for New York-based event production and entertainment company A Razor, A Shiny Knife. Cirino shares how he creates experiential marketing, culinary events, interactive installations, and tech-fueled experiences like laser-branded sandwiches and drone photo booths. He discusses how spectacle and stunts—like the dinner he served on New York’s L train—can connect with people and get them talking and feeling.